Learn With Respect. Celebrate Indigenous Voices. Build Lasting Connections.

Our Home, Our Stories

More than a business, Giiwe is an Anishinaabe-owned platform dedicated to amplifying Indigenous voices across Canada. We offer immersive tourism experiences, such as guided walking tours of Lake Katherine (Zhaboomin) in Riding Mountain National Park, alongside event planning and a curated retail collection of Indigenous-designed prints. By bridging the gap between history and modern retail, Giiwe ensures a lasting impact on cultural understanding and empowers future creators.

Aaron Michael McKay, BEd, BA

Giiwe, Owner

Giiwecanada@gmail.com

Show your support to Giiwe and authentic indigenous business by exploring our online shop!

Giiwe: A Journey of Reconnection and Shared Growth

Why Giiwe? In Anishinaabemowin, Giiwe translates to “Return home” in English. My face reflects the wisdom of generations past. My words carry the weight of history. The path I walk is an ancestral journey, and it's my duty to keep forging it home.

Giiwe isn't just a business for me, it's the story of my homecoming. Once, I felt like a lost spirit in my own land. But within the wisdom of the elders, in the embrace of the lodge, I found my voice. My connection to the land, the culture, the language – past, present, and future – became my guiding light. I returned home.

Building bridges is fundamental to our purpose. Collaboration, guided by community and shared economic growth. Giiwe aspires to be a space of connection, where open hearts, minds, and spirits gather regardless of background. We know that when we support each other, a brighter future unfolds.

Photographs by Aaron McKay

The Stories Woven into Light: A Photographer's Journey

For me, photography is a language of the heart. Every image whispers a tale – a piece of me, a slice of life, a reflection of simply being. Each photograph carries a fragment of my spirit, a piece I strive to share with everyone I encounter.

This passion for storytelling started in my kindergarten years. A gift from my Koko and Mishoomis, a Polaroid camera, ignited a lifelong journey. My very first picture? My own feet. Simple as it seems, this captured moment became a pivotal step – a stepping stone on the path to capturing memories in a tangible form.

Growing up, I was steeped in the rich tapestry of Anishinaabek stories. Grandfathers and grandmothers wove tales of our communities, families, and the very genesis of creation, the spirits that dance within the world. These stories became the threads that reforged my identity, connecting me to the land I tread upon.

Yet, there was a time when my connection to self and place faltered. But through the power of sharing stories, a path to healing emerged. Healing, woven with threads of ancestry and experience, took form through the lens of my camera.

Want to purchase some of these images? You can find these images and more in Giiwe’s online shop!

TESTIMONIAL

Aaron McKay is the face of modern day Truth and Reconciliation. 

A dynamic, ambitious Indigenous entrepreneur, Aaron is forging his own path in the world, amplifying the voices of his People while at the same time making space for those of other cultures. 

I met Aaron at a pow wow in his home community of Rolling River First Nation, Manitoba. From the very beginning of our conversation, there was something so intrinsically kind, patient and respectful about Aaron. 

As time went on and I had the good fortune of working with Aaron on some news stories I wrote, I was also blessed to connect with him on a deeper level.

As a Canadian of mixed European and Indigenous heritage who is reconnecting, I often feel like I don't know where I belong. My father was adopted in 1959, and never got to know his own Indigenous father. He wasn't raised with Indigenous culture and neither was I. 

But in talking with Aaron, who has the wisdom and grace of an elder even as a young man, I found a friend that I could share things with. Aaron shares his wisdom and advice freely and in a way that is culturally sensitive and kind. I'm sure I'm not the only one who feels this way. 

I believe that Aaron is doing amazing things and will continue to do amazing things for his people, for his community and for the entire nation. Whether he's taking beautiful photographs, promoting Indigenous culture with his work with Giiwe Media or serving the community in the many roles he has taken on, his potential shines through. It's as unmistakable as his quiet dignity and unfailing kindness.

Although we are a similar age, Aaron is one of my heroes. He inspires me to be true to myself, to embrace the process of decolonization, and to listen to the voices of my ancestors. I'm very thankful to know him

Miranda Leybourne, Local Journal Initiative Reporter

Brandon Sun

Brandon, MB

Canada

IN THE NEWS

Canadian Media Coverage

Giiwe Media has been fortunate to be featured in the media since it was registered as a business in August, 2023. I’m honoured that my story is shared through the Brandon Sun and CBC Manitoba. Giiwe Media has also taken it’s first steps into international media, starting in Germany. Giiwe Media is also scheduled to be featured in other media and tourism outlets in 2024, so be on the lookout for more media coverage.

Links

https://www.brandonsun.com/westman-this-week/2023/07/06/rolling-river-artist-tells-stories-through-poetry-photography

https://www.brandonsun.com/local/2023/06/30/rmnp-to-celebrate-indigenous-life

https://www.brandonsun.com/westman-this-week/2023/08/17/indigneous-artists-market-coming-to-riverbank-discovery-centre-this-fall

https://www.brandonsun.com/local/2023/10/24/indigenous-makers-market-launches-saturday-at-discovery-centre

https://www.cbc.ca/news/canada/manitoba/giiwee-media-indigenous-tourism-1.7011829

https://www.brandonsun.com/westman-this-week/2023/11/02/new-vice-chair-at-erickson-food-bank

https://www.brandonsun.com/westman-this-week/2023/11/30/market-celebrates-indigenous-culture

https://www.brandonsun.com/westman-this-week/2024/01/04/600166301

https://www.brandonsun.com/local/2024/02/03/tourism-program-will-be-indigenous-ready

https://www.cbc.ca/news/indigenous/where-we-stand-newcomers-indigenous-1.7122819

OMNI News “Where We Stand Connects Immigrants With Indigenous Communities - OMNI Television Youtube Channel

Where We Stand Project - Toronto Metropolitan University and Where We Stand Premiere Trailer

https://www.cbc.ca/listen/live-radio/1-111-up-to-speed/clip/16109295-indigenous-palestinian-canadian-artists-explore-meaning-home

International Coverage

Coverage from Jörg Berghoff, journalist located in Germany: https://prberghoff.de/de/news/riding-mountain-national-park-manitoba-mit-aaron-mckay-natur-geschichte-und-traditionen-der-first-nations-entdecken

Coverage from Jörg Berghoff, journalist located in Germany: //reise-stories.de/manitobas-praerie-ruft/

Coverage from Charlott Drung, journalist located in Germany: please see the June issue at https://www.herzstueck-mag.de/

Social Media Coverage

Brandon Urban Aboriginal Peoples’ Council (BUAPC) Facebook and Instagram Truth and Reconciliation Week:

https://m.facebook.com/story.php?story_fbid=pfbid0RiyaDW86RKuNE77H1jJ9DgVUkDQK1hatsjrga2Gn85UYSfBTWEiFrMdL3KggPAKCl&id=100080172164152&mibextid=UyTHkb

https://www.instagram.com/p/CyhPkXcMA2O/

Southern Chiefs Organization (SCO) Facebook and Instagram:

https://m.facebook.com/story.php?story_fbid=pfbid0HzmdMXBDH5QbGgdQBXmbFzg5PJzjGxEPbR8zWDWb4REuB6Ut31Bt6E3dpy579qvVl&id=100064361845411&sfnsn=mo&mibextid=RUbZ1f

https://www.instagram.com/p/Cz2T_eaIhIX/?igshid=MzRlODBiNWFlZA==